
A trusted thought partner for athletes who stands in your corner to help navigate the NIL landscape and grow your business potential
“Deciding between pursuing my Olympic dreams after college and embarking on my professional career in technology was one of the toughest decisions I’ve had to make. Thankfully, I had Sam as my coach to guide me through this pivotal moment in my life. His expertise, understanding, and unwavering support allowed me to explore all the possibilities and make an informed decision. Sam helped me weigh the pros and cons, consider my long-term goals, and ultimately find clarity in what was the right path for me. I am incredibly grateful for his guidance and would recommend Sam’s coaching to any athlete facing a similar crossroads in their career.”
Former D1 Track & Field Athlete

Why collectives need an Executive Coach?
College athletes are CEOs of their own small businesses, and need similar help. You stay focused on growing your collective & raising funds, Sam focuses on helping the athletes you’ve already signed reach their potential.
$1.14Bn
NIL deals are expected to reach over $1 billion in 2023, so the stakes are massive. Huge variance in these deals means optimizing every step makes the difference between winning or losing, and your athletes being setup for success or left behind.
96%
96% of people who have used an executive coach insist they would do so again. As pros, athletes will have agents & managers to help them full-time. At this stage, they need a coach to do this part-time as they grow their business.

“As a college football player, the decision to stay in school or enter the NFL draft was an incredibly important and challenging one. Sam’s coaching, without bias, made a huge difference in helping me navigate this critical career decision. It was so nice to have someone to talk to that wasn’t biased or thinking about their cut of my decision, but instead was just helping me make the right decision for me. I am grateful for Sam’s mentorship and highly recommend their coaching to any athlete facing a career-defining decision.”
— KJ Costello, Quarterback for Stanford, Mississippi State, the LA Chargers, and the New Orleans Saints